how we advertise

Since photoshop is being used in our everyday media, magazines, billboard ads and television commercials, we are exposing ourselves on a daily basis to false advertisements. Women are portrayed as objects, consuming a hyper real state of perfection with flawless skin and immaculate make up, which then leads us to compare ourselves to the imagination of a photoshop designer. The history of a company hiring a photographer to create their ads has developed towards them to then pay a graphics designer to create their ad campaign. It now appears that the new camera in the world of advertising is through the eyes of photoshop.

Maybelline adevertises its makeup selecting a model which appears to have flawless skin. The spread is decorated with a graphic design

beer uses the female form to draw in their male consumers