Recycling old art for new art

Jameson theory applied for G.W.P.E

Girl with a Pearl Earring

http://www.johannesvermeer.org/41/the-girl-with-the-pearl-earring/

Annie leibovitz

Professional photographer Annie Leibovitz, being most known for her dramatic, piercing photos of powerful shots and her trait for using nude models in numerous amounts of work, has caused an uproar in her recent pieces of artwork. Critics have described her work from the pure and capturing, spiralling towards "over photo-shopped territory". One photograph taken for Lavazza calendar has been described as one of the "worst photographs ever made" said to contain an unattractive model surrounded by lazy production where the foreground fails to align with the lighting of the background.

Images described as "The Worst Photograph Ever Made"

Throughout the years, Leibovitz has developed along with the trends, so it is of no surprise that her work has swayed towards the evolution of photoshop. While looking at one of her most memorable images of whoopi Goldberg appearing from a bath tub of milk, compared to her 2007 'Disney Dream Portraits' where Whoopi reinacts the 'Genie', we see a massive difference in the technique of reproduction. Although Leibovitz is recreating some of Disney's well known characters from a cartoon, critics can't help but comment on the drastic changes from her classical photography, to her modern out take of photoshop rather than the skills from a photographer giving the graphic designer a bigger role in this series than expressed.

Personally I think the effects behind the Disney Dream Portraits have been much more to do Annie's vision of the image and how it relates back to the film. Having Whoopi and other well-known celebrities appear in this Disney themed series only boosts the publicity of seeing a famous face as a well loved character being brought to life.

Noticing the difference from her classic shot of Goldberg to her recent photoshop enhanced Disney Dream Portrait.

http://fototapeta.art.pl/fti-ale.html

http://www.penmachine.com/2009/06/digital-decline-of-annie-liebovitzs

http://theonlinephotographer.typepad.com/the_online_photographer/2008/12/the-worst-photo.html

David lachapelle

exploring imagination

Photoshop techniques have allowed us to intertwine reality with fantasy, creating a post modern world through imagery. Photographers are known to be theatrical in shoots, using state of the art equipment to help digital enhance their photos later on while retouching. Plain scenery is transformed into bizarre locations, some unknown, some possible and some outrageous, as the models and/or products are suited appropriately to the background.

One of America's most recognizable landmarks, the Golden Gate Bridge, manipulated to appear underwater.

Annie Leibovitz

how we see people

Our vision on even the prettiest of models has developed to judge them on the smallest of imperfections. Celebrities should be offended when digital enhancers edit their profile to what they consider 'beautiful' and worthy of being displayed on the front covers of magazines. Several areas and techniques are used to transform the ordinary to extraordinary, the basics; red eye, blemishes and pimples, the style; hair colour, make up and clothing, and then the outrageous; silhouette, shape of face, and the increase or decrease in the size of their features.

An article found on the BBC website states that 36 year old actress Kate Winslet was not aware of her digitally enhanced images released onto men's magazine GQ as their front cover. Winslet, who is a more curvaceous figured women, approved of the original photos taken for the issue, but was not aware her figure would be airbrushed to supermodel perfection.

the GQ cover which caused an uproar

http://news.bbc.co.uk/1/hi/entertainment/2643777.stm

how we advertise

Since photoshop is being used in our everyday media, magazines, billboard ads and television commercials, we are exposing ourselves on a daily basis to false advertisements. Women are portrayed as objects, consuming a hyper real state of perfection with flawless skin and immaculate make up, which then leads us to compare ourselves to the imagination of a photoshop designer. The history of a company hiring a photographer to create their ads has developed towards them to then pay a graphics designer to create their ad campaign. It now appears that the new camera in the world of advertising is through the eyes of photoshop.

Maybelline adevertises its makeup selecting a model which appears to have flawless skin. The spread is decorated with a graphic design

beer uses the female form to draw in their male consumers

how we see the world

Digital artists and manipulators take an original ordinary photo and transform it to something extraordinary. Images which have been excessively tweaked, contain a high level of creativity which can have you doubting what is real vs the hyper real and can leave us questioning what is reality and what is imagination.
Pieces of art which portray history can be digitally enhanced to leave you wondering whether it means to be a post modern piece of artwork, or a historical photograph. Some modern pieces can be obviously spotted as imitations. However, photoshop contains tools and features which allow the smallest manipulations to detail, causing some viewers unable to identify the difference or change.

Post modern take on the 'Mona Lisa' and a modern version of Homer Simpson in Painting "Scream"

http://www.makeuseof.com/tag/10-ways-how-photoshop-has-changed-the-history-of-photograph/

introduction

21^st Century Art has never been more challenged to create bigger, better, greater, stranger, more conceptual, more controversial and even more offensive works of art.

Or has it?

Creative technologies has dominated the start to the 21^st century houses both graphic and fashion, photography, fine art, film making, product design… all deploy high-end technology to create imagery and concepts. Manipulation is the….